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Times where they were close to being thrown, kicked, stepped on, or maybe even shot if you were workin’ with grandpa Jess. When you hear stories like these from ol’ cowpokes, they’ll wax poetic about the dangers, the adventures, the good times and the bad. But somethin’ the good ones will always tell you is, \"Luck's got nothin' to do with it!\"\u003c\/span\u003e","brand":"Sendero","offers":[{"title":"Small \/ Vintage White","offer_id":44410860667116,"sku":"SPCS124S14-S","price":20.4,"currency_code":"USD","in_stock":false},{"title":"Medium \/ Vintage White","offer_id":44410860699884,"sku":"SPCS124S14-M","price":20.4,"currency_code":"USD","in_stock":false},{"title":"Large \/ Vintage White","offer_id":44410860732652,"sku":"SPCS124S14-L","price":20.4,"currency_code":"USD","in_stock":false},{"title":"XL \/ Vintage White","offer_id":44410860765420,"sku":"SPCS124S14-XL","price":20.4,"currency_code":"USD","in_stock":false},{"title":"XXL \/ Vintage White","offer_id":44410860798188,"sku":"SPCS124S14-XXL","price":20.4,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0649\/8733\/2844\/files\/SPCS124S14A_NoLuck_Tee_VintageWhite_Back_1080x_954488de-fc08-42d2-acb1-1e56c3649cff.webp?v=1708104099"},{"product_id":"reach-for-the-sky-short-sleeve-shirt","title":"Reach For The Sky Short Sleeve Shirt","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eYou ever find yourself wandering through the desert, down to your last drop, ya best be careful. We’ve seen ornery Saguaros lookin’ for a stick up yell “Reach for the sky!” for just about no reason at all. Were heat induced hallucinations involved and a swig or two of the good stuff? Sure. That’s beside the point! We just want ya to know it takes a decade or two for that cactus to reach its 6-shooter, so you can just walk on by. Don’t ask us how we figured this out\u003c\/span\u003e","brand":"Sendero","offers":[{"title":"Small \/ Vintage White","offer_id":44410867024108,"sku":"SPCS124S17-S","price":20.4,"currency_code":"USD","in_stock":true},{"title":"Medium \/ Vintage White","offer_id":44410867056876,"sku":"SPCS124S17-M","price":20.4,"currency_code":"USD","in_stock":false},{"title":"Large \/ Vintage White","offer_id":44410867089644,"sku":"SPCS124S17-L","price":20.4,"currency_code":"USD","in_stock":false},{"title":"XL \/ Vintage White","offer_id":44410867122412,"sku":"SPCS124S17-XL","price":20.4,"currency_code":"USD","in_stock":false},{"title":"XXL \/ Vintage White","offer_id":44410867155180,"sku":"SPCS124S17-XXL","price":20.4,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0649\/8733\/2844\/files\/SPCS124S17A_ReachForTheSky_Tee_VintageWhite_Back_1080x_edc8ba21-8cde-4f55-8837-3acdea0c26fd.webp?v=1708104332"},{"product_id":"cowboys-dont-cry-short-sleeve-shirt","title":"Cowboys Don't Cry Short Sleeve Shirt","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe Stranger, Bill Munny, Joe, Blondie, Rowdy Yates. None of those cowboys ever cried, don’t care what you’ve seen. They just got something in their eye!\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUltra Soft 60% Organic Cotton\/40% Polyester Blend \u003c\/li\u003e\n\u003cli\u003eSoft Touch Screen Print\u003c\/li\u003e\n\u003cli\u003eScreen Printed Inside Label \u003c\/li\u003e\n\u003cli\u003eReinforced Neck Seam Tape \u003c\/li\u003e\n\u003cli\u003eSendero Woven Labels\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sendero","offers":[{"title":"Medium \/ Vintage White","offer_id":44410877870316,"sku":"SPCS123S22-M","price":23.8,"currency_code":"USD","in_stock":false},{"title":"Large \/ Vintage White","offer_id":44410877903084,"sku":"SPCS123S22-L","price":23.8,"currency_code":"USD","in_stock":false},{"title":"XL \/ Vintage White","offer_id":44410877935852,"sku":"SPCS123S22-XL","price":23.8,"currency_code":"USD","in_stock":false},{"title":"XXL \/ Vintage White","offer_id":44410877968620,"sku":"SPCS123S22-XXL","price":23.8,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0649\/8733\/2844\/files\/SPCS123S22A_CowboysDontCry_Tee_VintageWhite_Back_1080x_e7a1b739-a01f-4bf2-bfc3-86e8dab684fb.webp?v=1708104718"},{"product_id":"never-was-a-horse-hat","title":"Never Was A Horse Hat","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e“Never was a horse that couldn't be rode, never was a man that couldn't be throwed.” A wise ol’ cowboy told us this one day. Said once he understood it, it changed his whole life. So we took it to heart! Long story short: turns out the Sendero boys aren’t gritty enough to be real cowboys.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStructured 5-Panel\u003c\/li\u003e\n\u003cli\u003eBrushed Canvas\u003c\/li\u003e\n\u003cli\u003eScreen Printed Design\u003c\/li\u003e\n\u003cli\u003eParacord Rope\u003c\/li\u003e\n\u003cli\u003eSnapback\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sendero","offers":[{"title":"Default Title","offer_id":44410886357228,"sku":"SPCS123S22-XXL","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0649\/8733\/2844\/files\/SPCH124S19AZZNeverWasAHorseHatAngled_1080x_bc97ebab-0a67-4944-8608-1c994919ad06.webp?v=1708104932"},{"product_id":"chile-de-sendero-hat","title":"Chile De Sendero Hat","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eJefe spent all Spring and Summer in the lab cross breeding the perfect pepper for his salsa, we call it the Chile De Sendero. It’s 1 part jalapeño, 2 parts desert, 2 parts \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003erío, and a dash of Carolina Reaper. Put this sucker on everything and it’ll taste better. You can guaran-daggum-tee it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStructured 5-Panel\u003c\/li\u003e\n\u003cli\u003eEmbroidered Design\u003c\/li\u003e\n\u003cli\u003eRope Matching Crown\u003c\/li\u003e\n\u003cli\u003eLightweight Brushed Twill\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sendero","offers":[{"title":"Default Title","offer_id":44410889601260,"sku":"SPCH123F17","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0649\/8733\/2844\/files\/SPCH123F17AZZ_ChiliDeSendero_Hat_Angled_1080x_d35d3b8f-118e-4b9a-ab8f-0899661052a6.webp?v=1708105021"},{"product_id":"best-in-the-west-hat","title":"Best in The West Hat","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eWe don’t want to be sticklers, but if you keep going West… technically… “Best In The West” really means “The Best In The World.” Humbly, the Cowboy Code would preclude us from accepting such an exaltation, but like we keep sayin’... we ain’t cowboys. *\u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003ewink wink*\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStructured 5-Panel\u003c\/li\u003e\n\u003cli\u003ePoly\/Cotton Twill\u003c\/li\u003e\n\u003cli\u003eScreen Printed Design\u003c\/li\u003e\n\u003cli\u003eParacord Rope\u003c\/li\u003e\n\u003cli\u003eSnapback\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sendero","offers":[{"title":"Default Title","offer_id":44410893009132,"sku":"SPCH124S21","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0649\/8733\/2844\/files\/SPCH124S21AZZBestintheWestHatAngled_1080x_2fb7db75-cafe-4995-919a-ef1219da6b6f.webp?v=1708105138"},{"product_id":"yardbird-hat","title":"Yardbird Hat","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eListen, everybody loves a good yardbird. They eat the bugs, keep ornery snakes away, and they don’t take no crap from no one. Yes, we know that’s a double negative, but it’s for emphasis! They’re the head honchos, the winged warlords, the cock of the walk. Head held high, they’re gonna let you know that every time. That is… until it’s time for supper, then they end up breaded and deep fried. Like we said, everybody loves a good yardbird.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStructured 5-Panel\u003c\/li\u003e\n\u003cli\u003eBrushed Canvas\u003c\/li\u003e\n\u003cli\u003eEmbroidered Design\u003c\/li\u003e\n\u003cli\u003ePop-Up Mesh\u003c\/li\u003e\n\u003cli\u003eRope\u003c\/li\u003e\n\u003cli\u003eSnapback\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sendero","offers":[{"title":"Default Title","offer_id":44410894057708,"sku":"SPCH124S17","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0649\/8733\/2844\/files\/SPCH124S17AZZYardbirdHatAngled_1080x_4266dad3-3bd7-4fcf-8183-719c8669b3ef.webp?v=1708105220"},{"product_id":"velociwrangler-hat","title":"Velociwrangler Hat","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe Velociwrangler is a cowboy unlike any other. He rides the fierce and mighty velociraptor, a prehistoric creature that none have dared to tame. Believe it or not, he once told us the secret to taming a velociraptor is quality chips and salsa. Show up with Pace and try passing it off as salsa… well, ask ol’ One Handed John how that turned out. He’s a master of the lasso, the darling of ladies, and the boss of the watering hole. Some say he was born in the wrong era because velociraptors are 75 million years old and not real, others say that he’s a true cowboy of the future because of his inclusive choice of steed… But one thing’s for sure - the Velociwrangler is a sight to behold! Especially when he’s sharing a bowl of sala with that honery ol’ raptor. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBrushed Cotton Canvas\u003c\/li\u003e\n\u003cli\u003eWoven Label Patch\u003c\/li\u003e\n\u003cli\u003eUnstructured 5-Panel\u003c\/li\u003e\n\u003cli\u003eEasy Curve Visor\u003c\/li\u003e\n\u003cli\u003eSnapback\u003c\/li\u003e\n\u003cli\u003eClassic Sendero Labels\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sendero","offers":[{"title":"Default Title","offer_id":44410895859948,"sku":"SPCH123S13","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0649\/8733\/2844\/files\/SPCH123S13A_Velociwrangler_Hat_Angled_1080x_386cdfb3-b61b-46aa-a15f-ea7037f7981b.webp?v=1708105345"},{"product_id":"daggum-hat","title":"Daggum Hat","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\u003cspan\u003ePut this daggum hat on your head.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eSet the daggum hat in your truck.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eWear a daggum hat where ever you daggum want.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eBecause, well... daggum... It's a Daggum Hat!\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBrushed Cotton Canvas Meshback\u003c\/li\u003e\n\u003cli\u003eChain Stitched Logo\u003c\/li\u003e\n\u003cli\u003eUnstructured 5-Panel\u003c\/li\u003e\n\u003cli\u003eEasy Curve Visor\u003c\/li\u003e\n\u003cli\u003eRetro Pop-Up Mesh\u003c\/li\u003e\n\u003cli\u003eSnapback\u003c\/li\u003e\n\u003cli\u003eAgave Tag\u003c\/li\u003e\n\u003cli\u003eClassic Sendero Label\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Sendero","offers":[{"title":"Default Title","offer_id":44413039673580,"sku":"SPCS124S17","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0649\/8733\/2844\/files\/IMG-1061.webp?v=1708200074"},{"product_id":"shootin-hand-t-shirt","title":"Shootin' Hand T-Shirt","description":"\u003cdiv\u003e\u003cspan\u003eOld Western Proverb: Never drink with your shooting hand.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan mce-data-marked=\"1\"\u003eThe guy that figured that out didn't write it, by the way. \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eUltra Soft 60% Cotton\/40% Poly\u003c\/li\u003e\n\u003cli\u003eDreamed Up In Tejas\u003c\/li\u003e\n\u003cli\u003eSoft Touch Screen Print\u003c\/li\u003e\n\u003cli\u003eScreen Printed Inside Label\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Sendero","offers":[{"title":"Vintage White \/ Small","offer_id":45847067066604,"sku":"SPC120P15A2X","price":20.4,"currency_code":"USD","in_stock":false},{"title":"Vintage White \/ Medium","offer_id":45847067099372,"sku":"SPC120P15A3X","price":20.4,"currency_code":"USD","in_stock":false},{"title":"Vintage White \/ Large","offer_id":45847067132140,"sku":"SPC120P15A4X","price":20.4,"currency_code":"USD","in_stock":false},{"title":"Vintage White \/ XL","offer_id":45847067164908,"sku":"SPC120P15A5X","price":20.4,"currency_code":"USD","in_stock":false},{"title":"Vintage White \/ XXL","offer_id":45847067197676,"sku":"SPC120P15A6X","price":20.4,"currency_code":"USD","in_stock":false},{"title":"Vintage White \/ XXXL","offer_id":45847067230444,"sku":"SPC120P15A7X","price":20.4,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0649\/8733\/2844\/files\/Shootin-Hand_BACK.webp?v=1729702215"},{"product_id":"yardbird-t-shirt","title":"Yardbird T-Shirt","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eListen, everybody loves a good yardbird. 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