Some men choose to answer the call of the sea with a pampered trip on a luxury cruise liner. Not Duke Cannon. He’s out at dawn on a weathered center console, riding the breakers and howling through whitecaps with the wild abandon of a man who’s not afraid to rock the boat.

Made with notes of clean coastal air and crisp citrus, SEAWOLF is a great-smelling men’s bar soap that channels the thrill of those daring shoreline adventures.